Our Team of Researchers

The All-ASEAN brands research team is five-persons strong. It consists of Hameed, Niels, Malaysia, Annissaa, and Willem. Here are their short bio. Patrick is alumnus of the team. 

Willem Smit
Professor of Marketing at Asia School of Business, International Faculty Fellow at MIT

Willem Smit is Professor of Marketing at the Asia School of Business and International Faculty Fellow at MIT. His expertise is in marketing strategy; specifically, on how marketers and entrepreneurs build, grow and internationalize brands. After earning his PhD from the Rotterdam School of Management, Erasmus University, he became a research fellow at IMD, in Lausanne Switzerland, where he also designed and delivered Executive Development Programs for multinational companies in the Telecom, Pharmaceutical and Consumer-packaged goods industries. Before joining ASB, Prof Smit has taught at various schools in the Asia-Pacific region: NUS National University of Singapore, SMU Singapore Management University, AALTO Singapore, TongJi University, Hult Shanghai and MIT affiliate Malaysia Institute for Supply Chain Innovation. ​

Hameed Abdul Kareem
Teaching Assistant at Asia School of Business
​

Abdul Hameed Abdul Kareem is a teaching assistant at Asia School of Business in collaboration with MIT Sloan School of Management. As a teaching assistant, he assists ASB/MIT faculty and students during their MBA courses. He completed his bachelor of economics degree at International Islamic University Malaysia and master of economics degree at University of Malaya. Prior to joining ASB, Hameed was working for the Open Source Enterprise of the US in monitoring and researching South Asian political and economic environment. He also taught economics and finance to junior college students in his home country, Maldives.

Niels Hidma
Research Associate at Asia School of Business

Niels Hidma is Research Associate at the Asia School of Business in collaboration with MIT Sloan School of Management. He just finished his BSc in Public Administration at Leiden University, The Netherlands. His BSc included a Minor Degree in International and Intercultural Management. Throughout his study, Niels worked on several research projects. This included marketing orientated research as well as public sector related research. With his BSc. Thesis he covered the issue of the accountability process of the European Union budget expenditure by focusing on the Supreme Audit Institutions’ activity’s. After working with the Asia School of Business, Niels is planning to start a MSc. in Business Administration.,  ​

Patrick Driessen
Alumnus-Research Associate at Asia School of Business

​​Patrick Driessen was Research Associate at the Asia School of Business in Spring 2017. He is MSc Finance and MSc Economics student at the University of Groningen, the Netherlands. Before entering Finance and Economics, he completed a BSc in Economics and Business Economics and The Honours College, also at the University of Groningen. While earning his Bachelor, he was actively involved in several research projects. Furthermore, he organized the Dutch Banking Tour of Financial Study Association Risk, where 25 students visited seven top financial institutions in the Netherlands.

..

---

​

​About ASB​

The Asia School of Business (ASB) is the newest MIT Sloan collaboration, supported by Bank Negara Malaysia, the Central Bank of Malaysia. The establishment of this world class graduate business school in Kuala Lumpur will offer both degree and non-degree programs to serve the needs of Malaysia, ASEAN, South Asia, China, and parts of the Middle-East and Africa. ASB’s mission is to be a global knowledge and learning center infused with regional expertise, insights and perspectives of Asian and emerging market economies. 

Details on the MBA Curriculum at Asia School of Business: MIT Sloan’s world-renowned faculty and ASB’s residential faculty deliver an 18-month, energetic, flexible and innovative core curriculum deeply embedded in the Asian emerging economies context. Each ASB student builds his or her own specialized path and gain real experience through multiple action learning (individual and group) projects, in collaboration with ASB Asian and Multinational corporate partners, in locations across Asia.  An exciting component of the ASB curriculum is the 4 weeks of immersion at MIT Sloan School in Cambridge, MA, USA, combined with a two-week USA trek to “go and see” American technology, manufacturing, and financial sectors. Special attention will be dedicated to active reflection throughout the curriculum, materialized in a unique portfolio of projects that capture the entire ASB student experience.

Disclaimer

The information contained in this report is intended solely to provide general guidance on matters of interest for the personal use of the reader, who accepts full responsibility for its use. The application and impact of laws can vary widely based on the specific facts involved. Given the changing nature of laws, rules and regulations, and the inherent hazards of electronic communication, there may be delays, omissions or inaccuracies in information contained in this report. 

While we made every attempt to ensure the information contained in this report has been obtained from reliable sources, the authors and Asia School of Business are not responsible for any errors or omissions, or for the results obtained from the use of this information. All information in this site is provided “as is”, with no guarantee of completeness, accuracy, timeliness or of the results obtained from the use of this information.

---